Pink Union

PINK UNION project is promoted by Fondazione Humanitas per la Ricerca. It is a promotional and scientific campaign aimed at research for the prevention of the most common female diseases.

Maxima decided to support this project for the whole April 2021. Our goal is to develop a culture for disease prevention.

For this reason, we decided to devolve part of our online-shop income to this project, dedicated to women.

Two different forms of donation are available, by purchasing on the website :

    • Code : PINK10 10% off for the customer + 10% of the purchase value will be donated from Maxima to Humanitas Research Foundation;
    • Code : PINK20 Maxima will donate 20% of the purchase value to Humanitas Research Foundation.

Fondazione Humanitas per la Ricerca is a non-profit institution, engaged in the study and treatment of some of the most serious diseases affecting millions of people each year: cancer, heart attacks, strokes, auto-immune, neurological and osteoarticular diseases.

The studies, carried out in collaboration with the Humanitas Group hospitals, aim at quickly implementing research results into treatments, thanks to an ongoing flow of information between laboratory and clinical activity.

Pink Union

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